Hyatt

Hyatt

Hyatt's New World

Attribution of Heads in Beds

Insight

Hyatt leveraged traditional models of first in, last touch and divisional attribution.

As new marketing channels emerged, these traditional processes were producing exponential double counting + incorrect results.

Hyatt
Hyatt
Hyatt

Result

This solution also leveraged AI to constantly move each sale attributed from modeled to derived to direct attribution.

The attribution solution that was designed + implemented took into account spend, market pressures, offer strength, channel performance, customer channel preference + the height of response curve.

Hyatt

Idea

Hyatt leveraged traditional models of first in, last touch and divisional attribution.

This data driven intelligence could help identify which programs, campaigns and touch points were driving the most value for Hyatt.

Support Command Center

Microsoft

Support Command Center

Shoe Customization

Van's

Shoe Customization

A Clear Line of Sight

Abbott Labs

A Clear Line of Sight

Outside the Blue Box

Tiffany & Co.

Outside the Blue Box

The Perfect Pixel

AT&T

The Perfect Pixel

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2919 Commerce St. #304

Dallas TX, 75226

903.751.5828